Hello!
Profile
I'm a strategic designer with 6+ of experience leading product teams and Service Design projects. I specialize in speculative design and systems innovation.
Here are some of the tools and methods I can bring to the table:
Tools: Figma (and all its products) Claude code, Obsidian, Sheets.
Methods: Systems Innovation, Service Blueprints, Journey Mapping, Future Cones and Wheels, Signaling
Interests
Studies, Themes and Books that drive my practice
Majored in BA, Advertising, Universidad Jorge Tadeo Lozano
Certified in Speculative Design, School of Critical Design
Systems Innovation, at SI Network
Speculative Everything: Design, Fiction, and Social Dreaming. Book by Anthony Dunne and Fiona Raby
Thinking in Systems: A Primer. Book By Donella Meadows
Highlighted Experience '25-'26
Design Advisory & Consultancy
Product, Service and Design Advisory for early startups or small business.
Established Design System Foundations to accelerate development speed.
Service Design & Ecosystems Delivered a Service Blue Print from scratch for an In-House Marketing Agency at a Wellness Shop.
Interviewed employees, facilitated journey workshops, mapped out Future Business Models and Service Agreement.
Brand & Design Strategy Guidelines For the same Wellness Center
Highlighted Experience '21-'25
Product Design Leader
Collaborated with engineering and product teams to define system architecture.
Led product and design definition, user research, and usability testing.
Roadmapping, design backlogs, stakeholder pitch.
Conceptual design for problem framing and business goals.
Leadership: Holistic mindset
Promoted 3 mid level designers to senior roles during my 4 years tenure.
Weekly 1:1 to review career goals
Helped shape ecosystems view, rather than reductionist framing